7 Essential Elements of a Blog Post (Video)

Business Blogging

Blogging can be a powerful way to get your company noticed by your target customers, to build credibility and authority, and to get found by search engines like Google and Bing.

The problem is, blog writing is different from the other kinds of writing that we’re used to, including the writing for essays, business articles, emails or reports.

In the video below I talk about some of the essential components for writing your first blog post (or for writing better blog posts if you’ve started but don’t feel satisfied). For the longer workshop, click here to view it for free: Blog Writing Workshop

Key Blog Post components discussed in this video:

  • Understanding what your customers care about
  • Choosing a Topic to write about
  • Developing your Headline and Post Angle
  • Documenting Your List (Myths or Mistakes in this case)
  • Writing an Opening
  • Writing a Closing and Call To Action
  • Locating a Picture for the post

Don’t forget to enter the giveaway for Danny Iny’s Blogging Course:

Tom Treanor is the founder of the Right Mix Marketing blog. He’s the author of the Search Engine Boot Camp, the co-author of Online Business Productivity, and regularly speaks at industry and corporate events. His writing has been featured on the Content Marketing Institute, Social Media Examiner, Copyblogger and other leading industry blogs.


  1. Great post, too many times I see people recommend that you just grab some content from someone else’s site do a bit of a rewrite and post it . Good to see you recommending the proper way of creating useful, insightful posts
    Mark Thompson recently posted..How To Write a Blog PostMy Profile

    1. Hey Mark, I appreciate that. Yes, I believe in original content – even if it’s basic at first. Eventually applying creativity can really help businesses stand out. They can’t get to that point if they don’t have a way of generating their own ideas and content. Thanks for stopping by!

  2. Tom,

    I like the visual of the 7 Components… Of all the components mentioned I tend to take the most time with the first one… Figuring out what my customers care about and what is going to add value to their lives. You can make little mistakes in the other components if you’re writing about something that your clients truly want to read.


    Ryan H.
    Ryan Hanley recently posted..Content Creation Curation – Social Media Roundup – Week 8My Profile

    1. Ryan, That’s a great point. Spend the time up front figuring out what they really care about and the rest will flow much more easily. Agreed. I think we can all take more time and revisit our target customer’s needs and that will give us a lot more material to work with.

    1. Thanks Chris. Yes, I’m a huge fan of Screenflow for Mac (which is what I’m using here). There are two ways to add in slides. One is the ideal way and one is for a repair job (like I had to do recently when a webinar didn’t record my slides properly – you can see that on the video after the sign-in). I just start record, go to slideshow on powerpoint and talk over them as you control them. If you need to add in a slide you just save it as a picture and you can “add media” (on the top right I think) and insert them where you need to. I hope this helps!

  3. Hi Tom,
    Great video and this is a real common sense approach to writing a quality blog post. What kind of mic are you using? The sound quality is really good. So many videos have such poor sound quality that I can’t even get through them. Hopefully you’ll be including audio quality somewhere in this workshop. Thanks Tom.
    Ileane recently posted..How to Build Facebook Page Timeline Apps with LujureMy Profile

    1. Thanks Ileane. I actually use a Logitech USB headset and I’m glad you like the sound as you know your stuff in that arena! I was looking at the Yeti microphone at the Apple store the other day. Is that the one you use/recommend?

  4. Tom,
    I am a huge fan of repeatable processes. How about giving us a pdf of your process so we can post it as an easy-to-follow reminder of the major steps and their recommended sequencing. Seems to me the same steps could be followed regardless of the chosen topic.
    Many thanks.

  5. Thank you so much for sharing this very well said recommendations. I totally agree with you that it’s another wake up call to all the bloggers to really find out what’s the best for the readers. Another great source of information.

    1. Erico,

      Yes, it’s key to come from the reader’s perpective. The more I do that, the better results I have. Thanks for your comment!

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