How Businesses Can Optimize Their Social Media Profiles

Optimize Instagram

Social media power influencer and a columnist at Huffington Post, Sean Gardner, states, “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence.” That statement […]

15 Must-Follow Pinterest Boards for Bloggers

Internet Marketing Pinterest

Pinterest is a bit of a revolutionary way for us to consume Web content – especially for visually based learners. The easy scrolling through images and captions makes it easy to pick out what is interesting and relevant versus just noise – and the share-ability of things is unrivaled in its simplicity. There are so […]

6 Things You Should Consider About Google’s Hummingbird

Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes significant effect on the searches. Hummingbird, the major change in Google’s search algorithm […]

10 Tweaks To Make To Your Social Media Routine

10 Tweaks To Make To Your Social Media Routine

When you embarked on the adventure known as social media, chances are clicks, posts and tweets were exciting and new. However, now that you’ve mastered your initial efforts, it’s normal for things to seem dull and maybe even a little bit boring. Luckily, we’ve listed 10 tweaks you can make so that your social media […]

5 Google+ Promotion Strategies for Your Business

Google Plus Marketing

Facebook and Twitter may be the acknowledged giants in the world of social media, but anything launched by Google certainly has the ability to be a game changer for your business, and the Google+ social network is no exception. Like any social website, it has the ability to connect you and your business to millions […]

5 Tips to Entertain and Avoid Offending with Animated Video

5 Tips to Entertain and Avoid Offending with Animated Video

If you were Russian, would you find the mockery of your accent by a meerkat offensive? Would it make a difference if the meerkat was part of a marketing campaign for a pet shelter or an insurance comparison website? (See more about the UK Meerkat controversy here) These are the types of tough questions marketers […]

The 3 Step Strategy for B2B Content Marketing

The 3 Step Strategy for B2B Content Marketing

There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities Establish a brand and credibility for your business, so that relevant people can recall you when they need […]

6 Easy Steps to Make Your Business Locally Famous

6 Local Marketing Tips

If a good chunk of your customers come from your local area, then you should be taking some steps to make your business “locally famous.” It’s not difficult, but it does take consistency and commitment to build your company’s reputation in your local marketplace. The great news is that very few of your competitors are […]

Blogging Lessons from Freddy Krueger: A Litmus Test for Blog Post Ideas

How THEY see blogging

A prospective client asked if there was some easy way to discern whether a blog post idea would go over well with her audience. She didn’t want to waste time developing a post that wouldn’t connect with her readers. The first thing we did after she hired me was create a blogging plan, including her […]

7 Steps to Using Google+ to Grow Your Company’s Community

Google Plus to Grow Community

Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google +  profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; […]