Guest post by Linda Dessau (see also “How Business Blogging Can Build Credibility Offline“) When I moved from Toronto to Barrie in 2010, I didn’t know a soul. Yet I never felt alone, because I’d gotten a head start on building a business community here. I used a Twitter directory to identify local business owners [...]
Guest post by Michael Higashi The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to [...]
Guest post by Jeff Machado When people ask me the No. 1 change they should make to their website, I always the same thing: add a blog and update it often. But, the reality is starting a blog for your local business comes with unique challenges that can prevent you from gaining the momentum you need [...]
Guest post by Cheryl Pickett Has anyone ever said to you, “Hey, you should write a book”? Or how about, “I’d read a book about that”. Maybe if no one has said it, maybe you’ve thought, “I could totally write a better book than he/she did”. If you’ve heard or thought any of those things, [...]
Guest post by Linda Dessau When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of online benefits to posting high-quality content on your business blog regularly, and one of the most important is this: Information seekers and search engines will [...]
We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms. So what did we discover? For Facebook North American active users numbers are declining The average age of Facebook users has risen from [...]
A recent study conducted by the online marketing firm Vertical Response and reported on in Forbes concludes that small businesses are spending more time on social media but struggling with the added workload it represents. Perhaps as a consequence, most are doing social media marketing in a vacuum because they’re not tracking results, which means [...]
Guest post by Sanket Patel Today, local business information is available at the click of mouse. The advancement in technology has helped people explore local services and products online – both via computers and mobile phones. It was found in one study, that before making a purchase, 97% of people use the Internet to find [...]
(Note: click the picture for a larger version) I’ve been asked by clients before – can you tell who’s searching online? Can you tell if Procurement Managers for industrial manufacturers are searching for your products? Can you tell that warehouse managers are searching for your products? No, not really. There’s no tool that tells you [...]
Guest post by Michael Zipursky Is your email marketing campaign not producing the results you want? Your message may be engaging, the formatting, graphics and fonts top notch, but if the recipient doesn’t open your email, you’re at a dead end. The culprit may not be the usual suspects. Instead, it may be an issue [...]
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