3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you look to expand awareness of your brand? 1) Flipboard for Marketing Content curation is a hot topic and can drive awareness […]

10 Elements of a Successful Content Marketing Organization

Content Engine

Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email marketing and paid marketing efforts as well. Learn about 10 critical elements of a “content engine” in this infographic by […]

7 Productivity Benefits of Breaks From Work

7 Productivity Benefits of Work Breaks

Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our productivity: 1) Healthy food boosts your energy 2) A change of scenery helps you focus 3) Exercise boosts your productivity 4) Socializing […]

5 Steps To Better Online Privacy

5 Steps To Better Online Privacy

Whether you are a private individual or representing a business or organization, your privacy and online security can be extremely important for both your emotional and financial well-being. There are people out there who would like to tear you down or try to profit off of you, and you just can’t let that happen. For […]

5 Essentials of a Marketing Collaboration Tool

marketing-collaboration-tool

As your marketing team grows (or as your network of collaborators grows), it becomes harder and harder to manage work via emails, spreadsheets and chat messages. When upgrading to a marketing collaboration tool, consider these five essential areas as you assess your options: 1) Document Collaboration – is it easy to collaborate on a document […]

Bing’s SEO Ranking Factors ~ The Complete List

Bing’s SEO Ranking Factors ~ The Complete List

Whenever marketing experts or SEO specialists speak about search rankings, it is always in reference to Google. You hear about Panda and Penguin, and all of the other algorithm changes that Google has implemented over the years. When consideration is given to the fact that Google is the largest search engine and online entity in […]

4 Things You Need to Consider Implementing a Small Business Social Media Strategy

5 Things You Need to Consider Implementing a Small Business Social Media Strategy

Gone are the days when the only way for business owners to earn and engage customers was the door-to-door marketing tactic. Although, there are a few owners who still believe in traditional marketing, the majority of the businesses are now adapting to this innovative trend called social media marketing. Small business owners usually have more […]

5 Kinds of Marketing That Most Businesses Take for Granted

5 Kinds of Marketing That Most Businesses Take for Granted

According to the Small Business Association (SBA), a company’s marketing budget depends on the industry, business size and growth stage. Small businesses with less than 5 million in revenue should have a seven to eight percent marketing budget. Marketing is critical to the success of any business because it is the key to building and […]

The Most Important Online Marketing Terms Defined (Infographic)

Online Marketing Terms Defined

Unless you live and breathe it every day, it can be hard to keep all of the the online marketing terms straight. What is TOFU as compared to MOFU (and why do you care)? How does SEM differ from SEO (and which includes “organic” results)? What’s Newsjacking vs. Native Advertising? Learn about all of these […]

2015 Social Media Marketing Statistics: Social Critical, but ROI Measurement Elusive

social-media-statistics-2015

Social Media Examiner just released their 2015 Social Media Marketing Report and the findings are very interesting for anyone marketing their business online (which should be almost any business these days).  Grab a copy of the report. The major takeaways include the following: 1) Social Media is critical, but ROI measurement is still tricky Social […]