Content Management Systems such as WordPress, Joomla and Drupal can add a lot of flexibility for small businesses. They allow you to design robust sites without HTML knowledge, they have many attractive templates and once in place, they allow you to quickly add and modify your content. They also allow for basic search engine optimization [...]
Picking the right keywords for your Website or for your pay-per-click advertising is important. You want to use the most relevant keyword phrases for your company and for your products and services. These keyword phrases also need to be phrases that searchers are actively using. With keyword tools you can test your keyword phrases [...]
Many independent consultants spend a significant amount of time marketing themselves and in sales calls. Some are die-hard independents, others are spending time between full-time positions. Whether you’re a die-hard or pop into independent consulting when you make a transition, you’re probably shooting yourself in the foot. How? You’re wasting time by not creating a [...]
How are small businesses thinking about their sites now?
A lot of small businesses are in one of the following situations:
I have had the same Website for the last 5 years and it hasn’t changed much
I just barely got online with a simple Website from my Web host – it looks okay but not great
I’m not [...]
I’ll refer to a previous post on “Why a domain name is important” but will keep this one short and sweet (like your domain should be, ideally). When the internet first started, domain names were usually short and what you wanted was usually available. Then, during the dot.com bubble, domain names became a valuable commodity [...]
Domain Name – Easy to get but long-lasting value (or damage)
For a small business, a domain name is one of those things that’s easy (and cheap) to get but that you’ll be stuck with for a long time. If it’s a good name, that’s a great thing - it will be visible and prominent on [...]
My name is Tom Treanor. I help you cut through the clutter and make online marketing easier to do and more effective for your business. Like the content here? Don't miss a post! Subscribe to receive updates by email!
