In 2014, Mark Zuckerberg predicted, “Going forward, a lot of content that people share will be video. It’s just very compelling.” His words turned into reality. Facebook has grown to be one of the most popular go-to places of online users for their daily dose of video content. The social network giant now has a … [Read More…] How to Boost Engagement through Facebook Videos

Digital marketing agencies are taking their strategies a step further, as changes rain on the industry. The cornerstones of digital marketing have transitioned from being “all about the business” to being “all about the business AND the customer”. If there’s anything agencies should understand first, it’s that changes will always be the constant element in … [Read More…] 13 Stats Every Digital Marketer Should Know for 2016

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Image via: Shutterstock It’s only been two weeks since Pokémon Go was first released in the US, Australia, and New Zealand, and already it’s the most successful mobile game in the U.S, boasting more app installations than Tinder and more daily active users than Twitter. It’s the combination of Augmented Reality with gamification, local marketing, … [Read More…] How Small Businesses Can Ride the Pokémon Go Craze