Content Curation Could Be Fatal For Your Content Marketing Strategy

Why would you spend your time and money on content, when you can simply “borrow” it and put it in front of your customer’s eyes? Not only that, but you can also give your readers the best of the best articles on the topic. Content curation is a very powerful content marketing strategy, which is … [Read More…] 5 Reasons Why Content Curation Could Be Fatal For Your Content Marketing Strategy

Must-Have Features for Local Business Websites [Infographic] - Feature Image

Nowadays, if people can’t find you on the internet, you don’t exist. So, even small local businesses must have a strong presence on the web. But what does it take to design a great local business site? The experts at WebAlive has recently published an infographic that shows 53 must have features for any local … [Read More…] 53 Essential Features for Local Business Websites (Infographic)

Marketing

Marketing

It’s 2017 and digital marketers are busy working towards creating innovative strategies to pave their way towards success. This means they wear different hats and look at the full spectrum of digital marketing that involves everything, from design and development to coding and optimization. This form of new-age marketing is better known as ‘full-stack marketing.’ … [Read More…] What is Full-Stack Marketing and How It Helps Your Business Grow?

people-woman-coffee-meeting

Although outsourcing can provide content for your company blog, it is wise to utilize the specific skills and insider knowledge of existing employees. These are the people who will understand the projects, products, and services you offer and the attitudes and values the company stands for. Unfortunately, convincing staff to write blog posts may be … [Read More…] 6 Tips on How to Encourage Your Team to Blog More Effectively

Project Management

Business

Since the Agile Manifesto in 2001, the focus of project management has gradually shifted from the traditional ‘waterfall’ method towards a more adaptive model known as Agile. The agile model is now being used in various departments such as marketing, accounting and HR (apart from the IT department) within a company. So, project managers are … [Read More…] Try These 4 Top Agile Project Management Tools to Keep Your Projects on Track

Email Marketing

In today’s business world, there are a wide variety of marketing strategies to choose from. The expansion of social media and content marketing had little effect on the use of email marketing. In fact, most businesses still utilize email marketing, not only for sales pitches and advertisements but also to build relationships and encourage customer … [Read More…] 5 Common Email Marketing Mistakes Your Business Should Avoid