You’ve conducted market research, performed SWOT analysis, sized up your market, assessed your competition, and now it’s time to reel in the customers. You’ve got a great app that’s ready to be published and you’re confident you can sit back and start reaping in the rewards and revenues. Reality check. No matter how great your … [Read More…] Mobile Marketing Best Practices That Can Skyrocket Your App


Now and again, a brand comes along with a killer marketing campaign. They know what we need, when we need it and it’s only a matter of seconds before we’ve snapped up whatever overpriced product we suddenly feel compelled to buy. But it’s not all happy customers and happier brands when it comes to marketing … [Read More…] The Marketing Fails We Can All Learn From


Your lead generation forms and testimonials are helping you pull in the leads you need to build an email list. Now it’s time to leverage that list to sell your products online. But, you aren’t sure which tools will help you optimize your site for eCommerce. This is all you need to know to launch … [Read More…] 5 Tools You Need to Easily Integrate Ecommerce Into Your Lead Gen Site

Pinterest boasts a dynamic user base of 175 million; a continuous rise in numbers since its launch in 2007. Those same active Pinterest-ers created the 75 billion pins currently in circulation. Fostering a space where users can discover who they wish to be, Pinterest holds a distinct market position in the social media universe while … [Read More…] SEO for Pinterest

What’s the best way for a small business to connect with a wider audience? Social media! It’s free. It’s easy to use. It exposes your business to a huge audience. Wait; is it really that easy to use? It’s easy if you’re a casual user. If you intend to promote a brand, you need a … [Read More…] Social Media Don’ts Small Businesses Should Consider

For anyone in small to medium businesses, there are many aspects to consider when it comes to ranking your business. If you’re online as well as having a physical presence, you need to consider factors such as SEO in order to positively impact on your rankings and drive more traffic. For a retail specific brick … [Read More…] Social Media Marketing for Brick & Mortar Retailers