eCommerce

We know that email marketing works. After all, email is the most preferred form of contact for the majority of customers. Studies have found that for every $1 spent on email marketing, you can expect to receive $40 in return! What makes emails even more effective, time-saving, and profitable for online businesses is automation. Automated … [Read More…] 4 Automation Hacks for Awesome Ecommerce Email Campaigns

Marketing

The idea of leaving the 9-to-5 lifestyle behind and venturing out as a solopreneur is becoming an increasingly popular avenue for many. In 2015, the independent workforce of freelancers and solopreneurs grew by 12%, with over 18 million workers becoming solopreneurs in some way or form. In order to get your name out there as … [Read More…] How to Strategically Market Your Solopreneurship Endeavor

After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision

Blogging

If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools

Sale

Conversion

  Conventional wisdom suggests that when you don’t get enough sales from your website, you probably need more traffic. However, a careful analysis will tell you that actually you do not need more traffic. What you need is to improve your conversation rates. While your site is getting good traffic, somehow this traffic is not … [Read More…] Are You Doing These 5 Things to Increase Sales on Your Website?