After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision

Blogging

If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools

Sale

Conversion

  Conventional wisdom suggests that when you don’t get enough sales from your website, you probably need more traffic. However, a careful analysis will tell you that actually you do not need more traffic. What you need is to improve your conversation rates. While your site is getting good traffic, somehow this traffic is not … [Read More…] Are You Doing These 5 Things to Increase Sales on Your Website?