Unfortunately, most B2B small-startup owners have to learn the hard way: although it may be easier to land business with cheap rates, it has a couple of major downfalls: People who want “cheap” are also usually the most difficult customers, and they burden your resources. By providing cheap services, you are going to need to … [Read More…] 3 Twitter Methods for Startups to Get Better Paying B2B Clients


We know that email marketing works. After all, email is the most preferred form of contact for the majority of customers. Studies have found that for every $1 spent on email marketing, you can expect to receive $40 in return! What makes emails even more effective, time-saving, and profitable for online businesses is automation. Automated … [Read More…] 4 Automation Hacks for Awesome Ecommerce Email Campaigns


The idea of leaving the 9-to-5 lifestyle behind and venturing out as a solopreneur is becoming an increasingly popular avenue for many. In 2015, the independent workforce of freelancers and solopreneurs grew by 12%, with over 18 million workers becoming solopreneurs in some way or form. In order to get your name out there as … [Read More…] How to Strategically Market Your Solopreneurship Endeavor

After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision


If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools