Tom is the Founder and President of Right Mix Marketing, a Digital Media Consultancy based in Burlingame, California.
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We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms. So what did we discover? For Facebook North American active users numbers are declining The average age of Facebook users has risen from [...]
(Note: click the picture for a larger version) I’ve been asked by clients before – can you tell who’s searching online? Can you tell if Procurement Managers for industrial manufacturers are searching for your products? Can you tell that warehouse managers are searching for your products? No, not really. There’s no tool that tells you [...]
Using hashtags on Twitter is a great way to let people know that your article pertains to a specific topic that they might care about. There are actually people who track certain hashtags or search Twitter using hashtags that they care about. Let’s take a recent post for example. It’s a guest post by Ryan [...]
Facebook is the largest social media network in the world. For many businesses, their Facebook Page is one of the main vehicles they use to market their products. To keep your fans engaged, it’s important to know why you’re sharing, what to share and when. According to PageModo’s research, the content types that get the [...]
On NPR’s Science Friday radio program, I heard an interview with Microsoft Research Lab co-director Eric Horvitz. He was telling a story about how search results impact people’s perception. How Search Impacts “Cyber-Chondriacs” In the story, people who had a severe headache would search for it in search engines. Search results listing “brain tumor” as a [...]
I recently attended a conference where one of the keynote presenters didn’t have a prepared talk. Instead he decided to “riff”. I’ve seen him present two other times. The first time (on his way up, I suppose), he had a prepared presentation. The last two times were basically ad hoc tips and advice. Here are [...]
Guest post by Charlton Rodes The layout of promotional material can essentially affect the success of your ad. It’s all a matter of graphic design, and whether your advert is physical or electronic, there are some principals you can follow. Whatever message you’re trying to convey, it will have a higher success rate in generating [...]
Talking with companies of various sizes, from local businesses to Fortune 500 companies, I run into a lot of familiar patterns. It turns out that human nature is pretty consistent, no matter how large or small your company. If you went to a networking event and started overselling your company to everyone you met, you’d [...]
If your new friend is using too much foul language, sharing too many political views or pitching you too many products or services (or any of the other reasons people unfriend people on Facebook) then it may be time to drop this new connection! They don’t receive a notification that you unfriended them, but their [...]
Have you ever been unfriended in Facebook? Have you ever wondered why people unfriend other people in Facebook? According to a recent study by NM Incite, here are the top reasons why people unfriend their “friends” in Facebook. Top 10 Reasons People Unfriend in Facebook Offensive Comments Don’t know them well Trying to sell me [...]
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