There are a lot of tools out there to power your business. Unfortunately, you can spend a lot of time and (sometimes) money testing them out. Based on this post “25 tools to power your startup”, I pulled out 5 tools that anyone from a solopreneur to a startup to a group within an Enterprise […]
How can sales and marketing work together? Does sales “get” content marketing? Do marketers deliver what sales needs? These are the types of questions addressed in the recent Content Marketing Institute Twitter Chat on Content and Sales hosted by Carla Johnson. It was a compelling chat packed with insights from Carla as well as the […]
Webinars can be very powerful marketing tools (which is why so many companies are doing them). When starting out with webinars, there are several areas where people have misconceptions. They include the following: Registrants versus actual webinar attendees: Not every registrant attends your webinar. According to ON24′s research, about 42% of people attend a typical […]
With Facebook’s proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started. The guide below provides ad sizes, dimensions and other specifications for Facebook’s varied advertising units including: Page Like Ads Page post text Ads Page post photo Ads Event Ads Offer Ads Mobile News Feed Ads […]
Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel. To coincide with my hosting of Content Chat, I’m providing a few examples of content marketing in traditional industries. […]
If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a compelling well of resources that brings visitors to your site over and over again. Oh, […]
Social Media for corporations, small businesses or startups is not just about “engagement”. It’s much broader than that – often including things like advertising, reputation management and customer service. The Social Media Strategies Summit team does a great job of defining 5 areas that your company should be focusing on with regards to social media […]
It’s like Deja Vu. I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers. It goes like this. Them: We have a blog. We don’t seem to get any traction. Should we continue […]
One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways). […]
Restaurants are right at the nexus of several key marketing trends. They are all about being social (unless you like to dine alone), they’re local businesses (it’s hard to ship a hamburger), and their customers are passionate about food and love to talk about it. They love to take pictures of their meals and they […]
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