Tom is the Founder and President of Right Mix Marketing, a Digital Media Consultancy based in Burlingame, California.
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Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales funnel. To coincide with my hosting of Content Chat, I’m providing a few examples of content marketing in traditional industries. […]
If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a compelling well of resources that brings visitors to your site over and over again. Oh, […]
Social Media for corporations, small businesses or startups is not just about “engagement”. It’s much broader than that – often including things like advertising, reputation management and customer service. The Social Media Strategies Summit team does a great job of defining 5 areas that your company should be focusing on with regards to social media […]
It’s like Deja Vu. I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers. It goes like this. Them: We have a blog. We don’t seem to get any traction. Should we continue […]
One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways). […]
Restaurants are right at the nexus of several key marketing trends. They are all about being social (unless you like to dine alone), they’re local businesses (it’s hard to ship a hamburger), and their customers are passionate about food and love to talk about it. They love to take pictures of their meals and they […]
We produced this infographic exploring the recent trends for teenagers related to Facebook and Social Media. We all hear anecdotally about the movement of teens to other (often mobile-centric) Social Media platforms. So what did we discover? For Facebook North American active users numbers are declining The average age of Facebook users has risen from […]
(Note: click the picture for a larger version) I’ve been asked by clients before – can you tell who’s searching online? Can you tell if Procurement Managers for industrial manufacturers are searching for your products? Can you tell that warehouse managers are searching for your products? No, not really. There’s no tool that tells you […]
Using hashtags on Twitter is a great way to let people know that your article pertains to a specific topic that they might care about. There are actually people who track certain hashtags or search Twitter using hashtags that they care about. Let’s take a recent post for example. It’s a guest post by Ryan […]
Facebook is the largest social media network in the world. For many businesses, their Facebook Page is one of the main vehicles they use to market their products. To keep your fans engaged, it’s important to know why you’re sharing, what to share and when. According to PageModo’s research, the content types that get the […]
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