Marketing

Marketing

It’s 2017 and digital marketers are busy working towards creating innovative strategies to pave their way towards success. This means they wear different hats and look at the full spectrum of digital marketing that involves everything, from design and development to coding and optimization. This form of new-age marketing is better known as ‘full-stack marketing.’ … [Read More…] What is Full-Stack Marketing and How It Helps Your Business Grow?

people-woman-coffee-meeting

Although outsourcing can provide content for your company blog, it is wise to utilize the specific skills and insider knowledge of existing employees. These are the people who will understand the projects, products, and services you offer and the attitudes and values the company stands for. Unfortunately, convincing staff to write blog posts may be … [Read More…] 6 Tips on How to Encourage Your Team to Blog More Effectively

Project Management

Business

Since the Agile Manifesto in 2001, the focus of project management has gradually shifted from the traditional ‘waterfall’ method towards a more adaptive model known as Agile. The agile model is now being used in various departments such as marketing, accounting and HR (apart from the IT department) within a company. So, project managers are … [Read More…] Try These 4 Top Agile Project Management Tools to Keep Your Projects on Track

Blogging

If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools

Email Marketing

In today’s business world, there are a wide variety of marketing strategies to choose from. The expansion of social media and content marketing had little effect on the use of email marketing. In fact, most businesses still utilize email marketing, not only for sales pitches and advertisements but also to build relationships and encourage customer … [Read More…] 5 Common Email Marketing Mistakes Your Business Should Avoid

Travel Consulting

Business

Travel and Tourism contributed close to 10% to world GDP, which is approximately USD 7.2 trillion, in 2015. 1 in 11 jobs in the world is supported by this industry that has grown steadily and is forecasted to grow at a rate of around 4% for the next 10 years. These are impressive figures, considering … [Read More…] Why a Travel Consultancy is an Exciting Business Idea