As fun and addicting as social media can be, using it to successfully market a brand is no picnic. With over two and a half billion worldwide users (and growing), effective strategies and trends seemingly come and go by the hour. Being that the gargantuan stream of information moves at an incredibly fast, non-stop pace, … [Read More…] 9 Social Media Mistakes That Are Destroying Your Engagement

Sales Tips

Prospecting is a fundamental step that salespeople have to execute effectively in order to achieve better results. Defined as the process of qualifying leads who have demonstrated the desire to make a purchase decision, prospecting plays a crucial role in influencing client’s decision. This is the reason why it is important for salespeople to get … [Read More…] 8 Ways to Prospect More Effectively (Infographic)

The concept of content marketing itself is fairly easy to grasp. However, producing branded content with a strong strategy resulting in leads can be a big challenge. If done correctly, it can do wonders for your ROI and your wallet. DemandMetric found that on average, content marketing costs 62% less than outbound marketing and can … [Read More…] 3 Content Marketing Mistakes That Are Killing Your Leads

According to the digital marketing agency Omnicore, there are currently around 600 million active Instagram users worldwide. With so many potential customers found in one place, it’s no wonder companies are turning to social media to sponsor and sell their products. Instagram’s apparent popularity also means that this increasingly popular social media platform is also … [Read More…] 3 Profitable Ways To Boost Your Lead Nurturing Strategy with Instagram ADS

Marketing

It seems like you can’t escape smart phones. People swerve in traffic as they scroll through Instagram, commuters stare into their phone as they try not to fall on the train, and every sitcom has an episode where the well-meaning parents desperately try to spend some quality time with their kids…(gasp) without phones. Smartphones are … [Read More…] 5 Reasons to Optimize Your Mobile Site

Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017