Content Curation Could Be Fatal For Your Content Marketing Strategy

Why would you spend your time and money on content, when you can simply “borrow” it and put it in front of your customer’s eyes? Not only that, but you can also give your readers the best of the best articles on the topic. Content curation is a very powerful content marketing strategy, which is … [Read More…] 5 Reasons Why Content Curation Could Be Fatal For Your Content Marketing Strategy

The blog is one of the most important and underutilized tools available on a website. Whether you are a small business, or a large corporation, making time to invest in both quality and quantity is an important marketing function. However, most brands admit to adding content on a regular basis strictly for SEO value. It … [Read More…] 7 Effective Ways to Revitalize Your Business Blog

Google is famous for its unpredictable algorithms. Even the savviest SEO experts can be left baffled following an update. When it comes issuing penalties, Google takes no prisoners. They’ve even penalized themselves not once, not twice, but five times! In the past decade, we’ve seen Google grow from a simple keyword search machine to an … [Read More…] 5 Search Ranking Factors Startups Shouldn’t Ignore

Must-Have Features for Local Business Websites [Infographic] - Feature Image

Nowadays, if people can’t find you on the internet, you don’t exist. So, even small local businesses must have a strong presence on the web. But what does it take to design a great local business site? The experts at WebAlive has recently published an infographic that shows 53 must have features for any local … [Read More…] 53 Essential Features for Local Business Websites (Infographic)

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It’s 2017 and digital marketers are busy working towards creating innovative strategies to pave their way towards success. This means they wear different hats and look at the full spectrum of digital marketing that involves everything, from design and development to coding and optimization. This form of new-age marketing is better known as ‘full-stack marketing.’ … [Read More…] What is Full-Stack Marketing and How It Helps Your Business Grow?

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Although outsourcing can provide content for your company blog, it is wise to utilize the specific skills and insider knowledge of existing employees. These are the people who will understand the projects, products, and services you offer and the attitudes and values the company stands for. Unfortunately, convincing staff to write blog posts may be … [Read More…] 6 Tips on How to Encourage Your Team to Blog More Effectively