5 Reasons Why Your Digital Marketing Efforts Should Focus on Trust Over Traffic

Getting more people to visit your website is a good thing. More visitors will ultimately turn into more conversion. However, if you really want to optimize your conversions, your digital marketing efforts need to focus on developing trust rather than simply boosting traffic. When you develop trust, build strong and effective communication with the people … [Read More…] 5 Reasons Why Your Digital Marketing Efforts Should Focus on Trust Over Traffic

Generate Leads with Top 10 Email Marketing Tips

  Despite the emergence of new and advanced marketing technologies and tactics, email marketing continues to be the simplest and the most effective lead-generation techniques in the world of digital marketing. Don’t believe us? Check this out: Research suggests that for every $1 spent, $44.25 is the average return on email marketing investment. This little … [Read More…] Generate Leads with These Top 10 Email Marketing Tips

Content Marketing

Seems like there is some truth in ‘Content Shock’ after all! Defined by Mark W. Schaefer as – “the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it“, Content Shock makes it impossible for content marketers to publish content that can be processed easily by the … [Read More…] 6 Tips for Content Marketers to Build Trust and Relationships in Age of Content Oversaturation

5 WordPress Plugins for Content Marketing That You Need to Know About

It is undeniable that content marketing can help a small business grow exponentially. Using the right keywords, building your social network, and hosting webinars is sure to help your business head in the right direction. But you definitely need to start off on the right foot first! Managing all your blogs and social media posts … [Read More…] 5 WordPress Plugins for Content Marketing That You Need to Know About!

Email Marketing

Typically, emails are viewed as a traditional means of communication in comparison to other digital advancements and trends such as social media, text messaging and mobile applications. However, the fact remains that email is still widely used by every tech-savvy person, which is why email marketing continues to be one of the most viable options … [Read More…] 7 Email Marketing Best Practices Your Small Business Needs for Its Growth

4 UX Design Best Practices for a Killer eCommerce Site (2)

It’s a great time to be in an online retail business. According to eMarketer, the eCommerce market has already reached $1.3 trillion in 2014, led by China and the U.S. By 2018, it is forecast to reach almost $2.5 trillion, accounting for 8.8 percent of the total global retail market. That’s a lot of money, … [Read More…] 4 UX Design Best Practices for a Killer eCommerce Site