Marketing automation and everything that comes with it is recreating the industry. It is leading to marketing which is more effective and more productive. At the same time, there is a lot more scope for automation. After all, the more automated your marketing is, the less work you have to spend on those parts of … [Read More…] 8 Ways to Make Marketing Automation More Intelligent

After generations of being exposed to blatant sales attempts and various forms of traditional advertising, the modern consumer has become increasingly skeptical of brand messaging. In fact, a McCann survey found that 42% of Americans find companies less trustworthy than they did 20 years ago. As it becomes obvious that the older forms of promotion … [Read More…] 4 Content Marketing Tactics for Guiding Leads from Consideration to Decision


Source Voice search is a feature that enables you to search for information you want on a website by a voice command. In action, this means, you ‘tell’ what you are looking for, unlike times when you ‘type’ a keyword in the search bar of a website. A glamorous example of this mechanism is when … [Read More…] 5 Ways to Optimize Your Website for Voice Search

Sales Tips

If you don’t know what you’re doing, there’s no faster way to send people running than to try and sell them something. Of course, you need to “try” to sell something in order for your business to be successful. Even with inbound marketing, which is the least invasive of online business promotions, you run the … [Read More…] 3 Follow-up Hacks To Avoid Annoying Your Sales Leads

Search Engine Optimisation (SEO) is the process of constructing a website in a style that allows it to place higher on a search engine results page (SERP). Ostensibly a site ranked near the top of a SERP, as opposed to those with a lower ranking, will attract more visitors and subsequently more customers. SEO has … [Read More…] Essential SEO Metrics You Need To Track

Local SEO

If you follow Google guidelines to get a decent amount of traffic on your site, you know one thing for sure and that is SEO changes from time to time. Right? Since Google rolled out Pigeon update in July 2014, local competition has been heating up fiercely. So, if you are on the lookout for … [Read More…] Target the Customers of Your Area with Local Search Engine Optimization