Social Media Marketing Tools Cost versus Depth of Features

When you pay more, you expect more. But does that correlation always prove true? Because the social media management tool market is still in its infancy, and the fact that the state of social media itself changes so quickly (with new sites quickly rising in popularity and old sites regularly implementing new features to stay … [Read More…] Social Media Marketing Tools: Cost versus Depth of Features

Top 10 tips for Successfully Building Brand Identity

Branding

A business can sink or swim based on their brand. It sums your whole a company. From the colours you use, logo style and slogan; your brand will give your customers, at a glance, a clear look into what you’re about. It’s therefore very important to take your time and create a brand that can … [Read More…] Top 10 Tips for Successfully Building Brand Identity

Facebook Marketing Blunders

Technology has changed almost everything today. Everything that we do has a certain influence of technology in it. Social media greatly influence people these days. Facebook is one of the most famous social media platforms both for individuals and businesses. Anything people do or feel, they share it directly on Facebook and, that’s what Facebook … [Read More…] Facebook Marketing Blunders You Don’t Want to Make in Future

3 Things We Can Learn About Marketing from the Beauty Industry 

Marketing

There are three things I’m obsessed with: my dog, marketing, and beauty products, for good reasons. The dog – who couldn’t love a friendly 5-pound fur ball? Marketing – everyone has their calling and marketing has been mine. Beauty products – which women (and some men) don’t love to feel pampered and pretty? Since I … [Read More…] 3 Things We Can Learn About Marketing from the Beauty Industry 

Facebook Big Data

Facebook has become the granddaddy of user data. The voracity of the social network’s data-collection and the sheer number of users—over 1.5 billion—make it a go-to for digital marketing and data science. When it comes to data science training, Facebook is a case study. According to Facebook’s analytics chief Ken Rudin, “Big Data is crucial … [Read More…] How to Effectively Use Facebook Data in Your Marketing

How To Increase Your Content Marketing ROI With Precise Planning

Content marketing is a very powerful tool bringing traffic to the site, increasing sales and empowering a brand name. That is why every site or company should have a thoroughly planned content marketing strategy. The majority of companies use ROI (Return on Investments) for planning their marketing campaigns and evaluating the results. It is a … [Read More…] How To Increase Your Content Marketing ROI With Precise Planning