If the terms, like positioning, branding, reputation, goodwill, marketing and a load of other business terminology means a lot to the business, then social media cannot be ignored. With the current social media users at 2.46 billion and expected to grow to 2.77 billion by 2019 as per the estimates of Statista, companies can’t afford … [Read More…] Five Social Media Trends That Will Rock 2018

Business

Visitors’ loyalty is fundamentally defined by the number of times visitors visit a specific website within a particular date range. It is an effective metric for a number of websites that gives companies an insight on whether visitors have a purport to visit their webpage again or to participate in what their webpage has to … [Read More…] 5 New Psychological Techniques to Earn Your Visitors’ Loyalty

Marketing

Sticking to a budget is a key factor in executing a successful marketing campaign. However, this is much easier said than done. It can be difficult to accurately measure funding needs beforehand, especially when unforeseen obstacles get in the way. Did you know that without an effective management system, 69% of projects do not meet … [Read More…] The Top 4 Tools to Keep Your Team on Budget

Business

Having an accurate and relevant business intelligence is crucial for your digital marketing campaign for it allows to further improve your marketing strategy, create better sales and advertising messages, and enhance your customer experience. In particular, you may consider investing in new tools that can help you collect more relevant and accurate data available. One … [Read More…] Predictive Analytics – Facts You Must Know (Infographic)

Marketing

In marketing, storytelling is a proven, trusted method. It’s a traditional technique that has been used in print, television and radio for the longest time. But, times have changed. Everything has moved to digital, and everything is online. Now, online marketers are using the age-old practice of storytelling. Stories can quickly connect with modern audiences. … [Read More…] 5 Reasons Why Storytelling Is A Powerful Marketing Technique

Marketing

As the world becomes more mobile, so does our ability to market to our target audience in new and creative ways. Today’s workforce isn’t just sitting at a desk in an office from 9 to 5. Emails are now opened from mobile devices while on the way to work, while waiting to get seated at … [Read More…] Streamline Marketing and Sales to Generate More Online Conversions