Time. We all want more of it. Quality, Google-friendly content. We’d like some more of that, too. When used effectively, content marketing can drive more visitors to your website, help to generate leads, and increase engagement and brand loyalty. But the key to an effective content marketing strategy is regular, consistent material that readers will … [Read More…] How to Write More Content and Save Time Doing So

Influencer marketing—the process of leveraging influential people on social media to promote a brand—is on the rise. A 2016 study by Linqia, found that 94% of marketers found this strategy to be effective. Other studies back this up, with one from eMarketer finding that 84% planned to launch at least one influencer campaign in 2017. … [Read More…] Flip the Funnel: Micro-Influencer Marketing in 2018