Marketing

Google Alerts is great if you were looking for an easy way to monitor your brand and keywords on the internet 3 years ago. Today, the service isn’t what it used to be – though it’s still really useful, there are other free products in the market that are doing a better job at keeping … [Read More…] Want an Alternative to Google Alerts that actually Gets the Job done?

Marketing

Unhappy with your conversion rates? Here are four underrated conversion optimization techniques that start-up businesses may explore to boost conversion rates. Improving conversion isn’t just about getting instant results. Go for long-term results. Get started with these conversion optimization techniques. Are you happy with your conversion rates? If not, this fact may offer some consolation: … [Read More…] 4 Underrated Conversion Rate Optimization Techniques To Help Boost Your ROI

Marketing

In this day and age, the performance of the marketing campaign is as good as a technological stack you have composed for it. No matter how great your insight is — you need an engine to get it rolling and a radar to know where you are going to maximize your efforts and returns. The … [Read More…] How to Gain Marketing Clarity by Optimizing Your Martech Stack

Ask marketers to pick their favorite social media channel and they would all say: “Facebook”. Facebook has earned that reputation for a number of reasons; the biggest two reasons being: maximum user base (2.2 billion monthly active users) and plethora of advertising options. Facebook ad options come with numerous features which offer a glimpse of … [Read More…] 5 Best Practices To Get The Most Out Of A Facebook Ad Campaign

Marketing

This blog is an extract taken from Brandwatch’s latest guide – 7 Mistakes Marketers Make and how to Avoid Them. You’re debating what to include in your end-of-year newsletter. This year the team developed 30 apps (pretty impressive). You can’t agree on which to include. Eventually you decide you should include them all. After all, … [Read More…] The Basic Mistakes Marketers Still Make

Everyone wants their blog to be read by the masses. However, with around two million posts being published every day, this is no trivial task. While you may have just written the most articulate piece internet has ever seen, very few people will know it exists if it isn’t optimized for visibility on the search engines. … [Read More…] 4 SEO Tips to Draw in Higher Traffic to Your Blogs