Project Management

Business

Since the Agile Manifesto in 2001, the focus of project management has gradually shifted from the traditional ‘waterfall’ method towards a more adaptive model known as Agile. The agile model is now being used in various departments such as marketing, accounting and HR (apart from the IT department) within a company. So, project managers are … [Read More…] Try These 4 Top Agile Project Management Tools to Keep Your Projects on Track

If you are a blogger, you should know that you are competing with more than 77 million blogs on the Internet. As intimidating as this statistic may seem, there are several reasons for starting and maintaining a blog. But, to attract readers to your blog, you need to create posts that provide great value, are … [Read More…] Want to Excel at Blogging? Get These Tools

Email Marketing

In today’s business world, there are a wide variety of marketing strategies to choose from. The expansion of social media and content marketing had little effect on the use of email marketing. In fact, most businesses still utilize email marketing, not only for sales pitches and advertisements but also to build relationships and encourage customer … [Read More…] 5 Common Email Marketing Mistakes Your Business Should Avoid

Travel Consulting

Business

Travel and Tourism contributed close to 10% to world GDP, which is approximately USD 7.2 trillion, in 2015. 1 in 11 jobs in the world is supported by this industry that has grown steadily and is forecasted to grow at a rate of around 4% for the next 10 years. These are impressive figures, considering … [Read More…] Why a Travel Consultancy is an Exciting Business Idea

Sale

Conversion

  Conventional wisdom suggests that when you don’t get enough sales from your website, you probably need more traffic. However, a careful analysis will tell you that actually you do not need more traffic. What you need is to improve your conversation rates. While your site is getting good traffic, somehow this traffic is not … [Read More…] Are You Doing These 5 Things to Increase Sales on Your Website?

Conversion

Online forms can sometimes become a forgotten factor in the sales process. However, marketers and consumers may be surprised at how well they can streamline and manage leads. As customers spend more time interacting with brands online, there needs to be a way to effectively initiate conversation. Online forms act as the first impression of … [Read More…] The 1-2-3 Guide to Nurturing Leads with Online Forms