Following the rapid developments with the World Wide Web, as well as the rise of social media, content marketing has emerged to be one of the biggest game changers in the field of marketing. Businesses and brands have now attempted to be closer, communicate more, and be seen as thought leaders within their niche to … [Read More…] 8 Content Marketing Trends to Watch Out for in 2017

eCommerce

Many e-commerce sites struggle with the effort to build high quality links to their sites, because useful inbound links need to be both numerous and market-focused. If traffic consists of users not likely to be interested in your products or services, or if the volume of that traffic is meager, those are not quality links. … [Read More…] 8 Actionable Link Building Strategies For E-commerce Sites

Every marketer knows that producing quality content is essential when it comes to engaging your customers in the long term and earning their loyalty. Unfortunately, with the advent of the digital age came the now overwhelming use of clickbait headlines – a technique that is employed by many sites to drive traffic to their pages … [Read More…] How To Draw Reader’s Attention (Without Using Clickbait)

As a business owner, you are looking to build your brand to attract new employees, but also to attract customers and make more sales. Modern marketing has taken a sharp turn towards customer-centric and content-driven tactics. Facebook is one of the best platforms to distribute and promote your content, providing you with great ways to … [Read More…] Content Marketing on Facebook: 6 Ways to Make it Work

The blog is one of the most important and underutilized tools available on a website. Whether you are a small business, or a large corporation, making time to invest in both quality and quantity is an important marketing function. However, most brands admit to adding content on a regular basis strictly for SEO value. It … [Read More…] 7 Effective Ways to Revitalize Your Business Blog