In 2014, Mark Zuckerberg predicted, “Going forward, a lot of content that people share will be video. It’s just very compelling.” His words turned into reality. Facebook has grown to be one of the most popular go-to places of online users for their daily dose of video content. The social network giant now has a … [Read More…] How to Boost Engagement through Facebook Videos


In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success


The innovation and technology, should not be in any way impact or affect the work ethics that any company should keep and practice as they strategize their marketing. This is important to protect the welfare of consumers as they purchase any product or get any service. What is Ethical Marketing? Ethical marketing is essential to … [Read More…] Improving Work Ethics in Digital Marketing


  The release of the infamous panda and penguin update transmuted the way link building is done by the SEO experts. You can no longer stuff the unneeded SEO-centric clutter within your content. In order to make a dent in the digital world, you have to stand out in the crowd, while staying absolutely aloof … [Read More…] Why Your Long Tail Keyword Strategy is Still Failing?



Affiliate marketing is a long journey filled with excitement, disappointment, and pride. There is no running away from the disappointments as we all need to make mistakes to learn from them and become better affiliates. By learning affiliate marketing basics and many of its areas, you will avoid making the obvious mistakes that beginners do. … [Read More…] Learn Affiliate Marketing and How to Succeed


82% of B2B marketers [pdf] use case studies as a marketing tactic – that’s a higher percentage than those who blog! In fact, case studies are the second most popular component of B2B content marketing strategies – second only to social media content. The same report marks case studies highly on the effectiveness scale, too … [Read More…] Why Case Studies Are a Marketer’s Most Useful Tool