There is no lack of use of social media to connect with target audiences and generate leads. In the B2C community, Facebook, Twitter, Instagram, and YouTube have long since proved their value. These channels provide the means by which companies can target specific audiences, engaging and entertaining them to build brand awareness. B2B marketers make … [Read More…] B2B Marketing – LinkedIn is the Answer


You’ve probably tried your hand at local SEO and found that it’s not as easy as you had hoped. Or maybe you’re just starting out with it and you’re somewhat stuck in the beginning. This is perfectly normal because local SEO is much trickier than your usual search engine optimization. Read on to find out … [Read More…] How to Rank a Website Locally: Local SEO Guide


If you are part of a business that practices an effective brand strategy, chances are you probably have some knowledge of PR services. With the prolific amount of businesses present in almost every niche market, building up your brand with PR work can make a huge difference for your company. To preface the importance and … [Read More…] How to Leverage Best Practices of Public Relations and Benefits of PR Services


In 2014, Mark Zuckerberg predicted, “Going forward, a lot of content that people share will be video. It’s just very compelling.” His words turned into reality. Facebook has grown to be one of the most popular go-to places of online users for their daily dose of video content. The social network giant now has a … [Read More…] How to Boost Engagement through Facebook Videos


In the last five years, social media has exploded. Not only have the platforms and applications increased in number, but the segment of the world’s population on at least one social media platform and the average time spent by social media users each day has dramatically increased (Source: Statista’s records). This is excellent news for … [Read More…] Why These 5 Tools Hold the Key To Social Media Marketing Success


The innovation and technology, should not be in any way impact or affect the work ethics that any company should keep and practice as they strategize their marketing. This is important to protect the welfare of consumers as they purchase any product or get any service. What is Ethical Marketing? Ethical marketing is essential to … [Read More…] Improving Work Ethics in Digital Marketing