freebie strategy

Marketing

Once the digital era reached its peak, many businesses found themselves developing their activities in a much more competitive environment. Due to this, companies found freebie strategies as a solution to gain a competitive advantage and attract more clients. After all, who doesn’t love free stuff? What is Freebie Strategy? A freebie strategy is a … [Read More…] Less is More: How to Create an Effective Freebie Strategy

How to Maximize Your Content Marketing Effects

  While creating content is half the battle, reaching it wide enough to a relevant audience is the other half. On social media, if your voice isn’t strong enough, there’s a plentiful chance of it being drowned in the chorus of the millions of other voices out there. To stand out, you have to do … [Read More…] How to Maximize Your Content Marketing Effects with Minimum Effort

podcast word in vintage metal type printing blocks over grunge wood

With content marketing rising on a global scale, the web is flooded with various types of content, and marketers are finding it increasingly challenging to create branded content which truly stands out and captures the attention of their target audiences. With competition higher than ever, marketers need to make the most of the new formats … [Read More…] How to Create Powerful Podcasts for Content Marketing

Back to Marketing Basics

Marketing

Marketing can be a confusing field. There are so many terms that people toss around and so many ideas to familiarize yourself with that it can be quite daunting. At the same time, you can’t let yourself be beaten because a company without marketing is not really a company, as word of mouth really isn’t … [Read More…] Back to Marketing Basics: 12 Things Every Beginner Should Know

Establishing an Eco-friendly Brand in Every Aspect of a New Business

Branding

Establishing a brand image is a difficult challenge. The first step for any aspiring business is to determine what their values are and how they will portray them. With all of the discussion about climate change, many brands are looking to decrease their environmental impact and appeal to eco-minded consumers. But there are also brands … [Read More…] Establishing an Eco-friendly Brand in Every Aspect of a New Business