5 Ways to Engage Influencers – Don’t Ask for Anything Until You Do

Marketing

If you haven’t begun a campaign to court influencers, then yesterday is the time to start. And if you are not certain exactly what an “influencer” is or where to find them, then this article is the first place to start. By the time you finish, you will have the information you need to establish … [Read More…] 5 Ways to Engage Influencers – Don’t Ask for Anything Until You Do

Keyword-Research-In-Content-Marketing

A number of entrepreneurs view content marketing and SEO as the different entity. However, columnist Trond Lyngbø begs to differ. According to him, solid keywords research must be implemented to execute a proper content marketing strategy. Consider yourself standing in an enormous auditorium while an eager audience consisting of your targeted customer awaits you. You’re … [Read More…] How Important The Role Of Keyword Research In The Content Marketing Industry

The Most Effective B2B Content Types for Each Funnel Stage

If you want to have the right funnel strategy to transform visitors into customers it’s vital that you have the right pieces in place. This doesn’t just mean having the right call-to-action, the correct colored sidebars, or the best headlines. This means having the right content, and not just to draw them in, but to … [Read More…] The Most Effective B2B Content Types for Each Funnel Stage

Are You Making These 9 Common Web Analytics Mistakes

Analytics

  Every business that has a website should keep track of its analytics in order to improve traffic and improve sales. However, having graphs and reports from web analytics is not enough. The information needs to be interpreted correctly so as to benefit your business. Drawing the wrong conclusions could have very detrimental effects. Here … [Read More…] Are You Making These 9 Common Web Analytics Mistakes?

How to Achieve Ultimate Efficiency with Your Daily Marketing Activities

As a digital marketer, you are expected to achieve high levels of audience engagement with every single blog post, social media update, video, and other material you promote. The main goals of your campaign are fragmented into daily marketing activities that are always relevant to the major plan. Many marketers fail to realize the potential … [Read More…] How to Achieve Ultimate Efficiency with Your Daily Marketing Activities

Social Media Mistakes

Gone are the days when marketing through newspaper and radio ads are commonplace. These days, marketing is mostly done through social media for a more effective approach. While it seems that social media offers so many opportunities, there are some mistakes that can also be made too. Here are some common blunders to avoid when … [Read More…] Top Five Social Media Marketing Mistakes