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Conversion

Online forms can sometimes become a forgotten factor in the sales process. However, marketers and consumers may be surprised at how well they can streamline and manage leads. As customers spend more time interacting with brands online, there needs to be a way to effectively initiate conversation. Online forms act as the first impression of … [Read More…] The 1-2-3 Guide to Nurturing Leads with Online Forms

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Marketing

The success of your business is largely dependent on your ability to do a bit of everything. This is especially true for solopreneurs, but so is the case for managers at companies of all sizes. It’s all too easy to become so focused on one aspect of the business and find yourself unable to dedicate … [Read More…] 6 Powerful Digital Tools for Acquiring More B2B Clients

featured

Marketing

Automation used to be a wondrous thing. Not anymore. Our bank accounts are debited each month like clockwork for various bills we owe. The operating systems on our computers get automatically updated every few weeks. Hell, we don’t even have to bother with learning how to spell anymore, thanks to autocorrect. In spite of all … [Read More…] How Many of These Hyper-Efficient Marketing Automation Methods Have You Adopted?

linkedin-marketing

There is no lack of use of social media to connect with target audiences and generate leads. In the B2C community, Facebook, Twitter, Instagram, and YouTube have long since proved their value. These channels provide the means by which companies can target specific audiences, engaging and entertaining them to build brand awareness. B2B marketers make … [Read More…] B2B Marketing – LinkedIn is the Answer

local-seo

You’ve probably tried your hand at local SEO and found that it’s not as easy as you had hoped. Or maybe you’re just starting out with it and you’re somewhat stuck in the beginning. This is perfectly normal because local SEO is much trickier than your usual search engine optimization. Read on to find out … [Read More…] How to Rank a Website Locally: Local SEO Guide

pr

If you are part of a business that practices an effective brand strategy, chances are you probably have some knowledge of PR services. With the prolific amount of businesses present in almost every niche market, building up your brand with PR work can make a huge difference for your company. To preface the importance and … [Read More…] How to Leverage Best Practices of Public Relations and Benefits of PR Services